In most businesses the outputs (i.e. revenue, gross profit, net profit, number of customers) are measured and reported upon. The challenge is that these outputs are results. It is essential that the key inputs that deliver these outputs are defined and then measured. These measures will be the key metrics for your business.

By learning to identify these key metrics, understanding the impact they have on your results and knowing effective methods of measurement, you will be surprised at how reliant you become on these key numbers to drive your business forward.

Imagine how much more effective you will become once you’re able to reduce your reliance on instinct and gut feel by putting some real science behind your strategic development.

How great will it be when you can teach your key team members your critical numbers and the effect they have on your success? No longer will you be tied to your business. Now you are free to replicate and grow.

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