What it takes to win more sales
Courage is what it takes to stand up and speak: courage is also what it takes to sit down and listen…..Winston Churchill
In business one of the greatest strengths we can develop is the ability to listen.
It is listening that wins far more sales than speaking.
Your prospect will almost always give you the need that they are desperate to satisfy if you will only focus on asking appropriate questions and then take the time to really listen to the answers.
Remember two ears and one mouth….use them in proportion!
Another factor with listening, this is when we have the opportunity to learn. Learning is when we gain the opportunity to take our business to the next level; and there is always another level to attain; no matter how successful you think you currently are. Businesses are either growing or dying but never ever standing still.
How many business owners have you seen who are trying to keep their business at the current level only to look back a few years down the track to discover that their business was in fact declining? This is when we get the excuses….it was the GFC; you don’t understand how tough it has been in retailing, manufacturing etc.
The real issue is change.
We have the choice to change or be changed. If you choose to proactively change then you will need more knowledge and this is where listening becomes critical.